Zep Inc. Named Finalist in 2010 MAX Award
Company Received Accolades for Biofilm Drain Purge Marketing Efforts; Product Helps Food Industry Avoid Contamination Problems
ATLANTA (April 8, 2010) – Zep Inc. was honored as a leading Georgia company for its outstanding marketing innovation in the development and launch of Biofilm Drain Purge, a drain maintenance product that helps protect the public from dangerous microbial contamination such as E. coli and Salmonella. The product was designed with input from food service and food processing customers.
The 18th Annual Marketing Awards for Excellence (MAX Awards) recognized Zep Inc. for proving the “benefit of using the voice of the customer to identify and solve customer problems.” The MAX Awards are presented by Georgia State University’s Robinson College of Business, Department of Marketing and the Atlanta Business Chronicle.
An effective drain maintenance product that can be used for cleaning, Biofilm Drain Purge removes biofilm, a thick slime-like film grown by microorganisms, without the need for manual scrubbing.
“Biofilm Drain Purge is helping food processors deal with the problem of listeria contamination in food processing and preparation-area floor drains,” said Blaine Morton, director of marketing and business development, Food, Zep Inc. “As part of an effective overall plant sanitation program, Biofilm Drain Purge will help food producers protect their brands and the consuming public by allowing for the production of safe, microbe-free food.”
“Our customers identified a need, and we focused our efforts to develop a solution,” added Jeff Sorensen, Chief Marketing Officer, Zep Inc. “I am extremely proud of our team for creating a system that will help make our customers’ businesses better.”
In presenting the MAX Awards, Ken Bernhardt, Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean of the J. Mack Robinson College of Business at Georgia State University said, “In looking back at the impact of past MAX Award winners, we are confident that this year’s MAX Award Winners and finalists will also redefine their industry, and in some cases, everyday living.”
For more information about Biofilm Drain Purge, visit www.zep.com.
About Zep Inc.
Zep Inc. (NYSE: ZEP), with fiscal year 2009 net sales of more than $500 million, is a leading producer, marketer, and service provider of a wide range of cleaning and maintenance solutions for commercial, industrial, institutional, and consumer end-markets. Zep Inc.’s product portfolio includes anti-bacterial and industrial hand care products, cleaners, degreasers, deodorizers, disinfectants, floor finishes, sanitizers, and pest and weed control products, as well as high performance products and professional grade chemical products for the automotive, fleet maintenance, industrial/MRO supply, institutionalsupply and motorcycle markets through newly acquired Amrep, Inc. The Company markets these products and services under well recognized and established brand names, such as Zep®, Zep Commercial®, Zep Professional, Enforcer®, National Chemical® Selig™, Misty®, Next Dimension™, Petro®, i-Chem® and a number of private labeled brands, some of which have been in existence for more than 100 years. Zep Inc.’s headquarters are in Atlanta, Georgia. Visit the company’s website at www.zepinc.com.
About the MAX Awards
The annual Marketing Award for Excellence (MAX) recognizes the creative genius of marketers and marketing in Georgia. Sponsored by Georgia State University J. Mack Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia. The award honors the best in new products, services and marketing innovations. Nominations are open to Georgia-based companies or company divisions for products, services or marketing innovations developed in a designated calendar year. For information on how to participate in the 2010 - 2011 MAX Awards program, visit www.maxawards.com.
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Linda Barlow, Kapnek Communications
215-830-9890 / Linda@kapnek.com